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Endorsed by the HCAOA

What is in the Benchmarking Study?

Industry Specific Trends

Keep up to date with trends in the home care industry; recruitment, marketing, finance, turnover, sales—it’s all here.

Articles from Industry Experts

Learn from the experts. Each section of the study features exclusive articles with powerful insights and strategies.

Recruitment & Retention

Get the turnover and recruitment data you need to make informed decisions and fight the recruitment crisis.


Access industry benchmarks and see how you stack up to the competition from a finance perspective.

Client Experience

See what data from tens of thousands of client and caregiver surveys performed by Home Care Pulse say about satisfaction.

Best of Home Care Award Winners

See which agencies earned a Best of Home Care – Provider of Choice, Employer of Choice, or Leader in Excellence award.


The Operations section provides information about client turnover rates, lifetime value of clients, and more.

Sales & Marketing

Find out what strategies are working for agencies across the country, see what sets them apart, and discover where to focus your efforts.


New for 2019, see how agencies are leveraging technology to grow and solve problems as home care evolves.

Support from the Industry

“When I started my company, one of the best things I did was sign up to provide information to the Benchmark Study. Over the years, I continually referred back to these studies to compare my growth to companies the same size as mine. I’ve learned a tremendous amount by submitting my data which in return, gives me a wealth of data about our industry.”

Tom Genetti, At Your Service Inc.

“Home Care Pulse’s Home Care Benchmarking Study is a tremendously vital tool for collecting agency-level data and examining the home care industry’s ever-evolving and growing footprint. With its comprehensive analysis of recruitment and retention data, sales and marketing findings, financial insights, the latest trends, and more, every home care provider would be wise to participate year after year.”

Kristen Wheeler, HCAF Director of Private Duty Services

“I always say, “What gets measured gets managed, what gets rewarded gets repeated.” The best way to understand how to measure the performance of your home care company is to participate in the annual Home Care Benchmarking Study from Home Care Pulse.  Download the preparation worksheet, gather your own data, and submit your data.  Then purchase a copy of the report and study the results. Use it every day to compare your company to the industry.  I have supported the annual Benchmarking Study for over a decade. I never go into the office of a home care strategy client without my copy of the benchmarking report.  It is THE source for facts and data about our industry.”

Stephen Tweed, Leading Home Care & The Home Care Mastermind Group

“Every home care agency should participate in the Benchmarking Study, and every home care agency should use the Benchmarking Study.”

Kunu Kaushal, CEO of Senior Solutions Home Care

What’s New with the 2020 Study?

2020 Home Care Benchmarking Study

You asked, we’re delivering. This year’s study has a greater focus on data points split up by region, independent vs. franchise, revenue range, and other relevant factors. This will allow you to compare the same data points at a more granular level and compare data apples-to-apples with your agency.

We’re also including new data points relevant to 2020, such as:

  • The factors most strongly correlated with high profit margins

  • The number of agencies tracking hospital readmissions

  • The dollar impact of technologies like Customer Relationship Managers (CRMs)

Highlights from the 2019 Study

Latest home care trends
Home Care Referral Marketing Sources
Financial Insights
Client Turnover Rates

What benchmarks are included in the study?

  • Overall Participation Summaries
  • Consumer Marketing Sources
  • Referral Marketing Sources
  • Referral Sales Representative Data
  • Why Consumer Choose a Home Care Provider
  • What Sets a Provider Apart
  • Growth Opportunities
  • Top Threats Facing Providers
  • Median Sales Close Ratios
  • Inquiry Tracking Comparison
  • Median Client Growth Rates
  • Media Client Acquisition Costs
  • Reputation Management

  • Recruitment Sources
  • Top Reasons Caregiver Work for a Provider
  • Caregiver Training
  • Caregiver Turnover Rates
  • Caregiver Recognition
  • Caregiver Pay Ranges
  • Caregiver Lifetime Value

  • Caregiver Wages Comparison
  • Office Staff Benefits
  • Service Offerings
  • Client Turnover Rates
  • Client Average Length of Service
  • Staffing Summary
  • Top Technologies

  • Social Media

  • Applicant Tracking Systems

  • Scheduling Softwares

  • Client Satisfaction Analysis
  • Industry Caregiver Engagement Score
  • Caregiver Satisfaction Analysis
  • Revenue Percentile Rankings
  • Median Revenue
  • Profit & Loss Comparisons
  • Sales & Marketing Expenses
  • Revenue Generated by Service Offerings
  • Payer Source Percentages
  • Weekly Billable Hours
  • Billing Rates

Order the 2019 Home Care Benchmarking Study!

2019 Benchmarking Study Digital Bundle


2019 Home Care Benchmarking Study Bundle – Spring & Fall Editions


Originally $399

Order Now

The 2019 Study by the Numbers

More than 650 participants from North America.
Download now for just $399.
Only 0
comprehensive study on the industry.
0 articles
written by industry experts.
pages of graphs & info.
Annual Home Care Benchmarking Study

Why do we publish the annual study?

At Home Care Pulse, our mission is to provide information that facilitates the success of your home care business, and ultimately helps you improve your quality of care. We provide detailed client and caregiver feedback reports through our Satisfaction Management Program and industry analysis through the annual Home Care Benchmarking Study. These resources help you manage your business more effectively and make critical decisions. As you use this data to inform your business decisions, the study will change the way you think about and the way you run your company. Whether you’re new to home care or seasoned, the study will be an invaluable resource for making well-informed decisions and improving your quality of care.

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