2018 Home Care Benchmarking Study Cover

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Get the latest insights, trends, and analysis of the private duty home care industry and let data drive your business decisions.

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Endorsed by the HCAOA

Why do we publish the annual study?

At Home Care Pulse, our mission is to provide information that facilitates the success of your home care business, and ultimately helps you improve your quality of care. We provide detailed client and caregiver feedback reports through our Quality Mangement Program and industry analysis through the annual Home Care Benchmarking Study. These resources help you manage your business more effectively and make critical decisions. As you use this data to inform your business decisions, the study will change the way you think about and the way you run your company. Whether you’re new to home care or seasoned, the study will be an invaluable resource for making well-informed decisions and improving your quality of care.

2018 Study Overview

Executive Summary

Get detailed breakdowns on 2018 Survey participation and overall industry data including historical industry growth, revenue ranges, employment models, and historical owner exit strategies.


The 2018 Study includes detailed financial information on the industry. See historical and regional revenue rankings, profit & loss comparisons, sales/marketing/other expenses, payer source percentages, Medicaid revenue, billing rates, and more.

Sales & Marketing

Discover top consumer marketing sources, referral sources, why consumers choose a home care provider, what sets providers apart, threats facing providers, growth opportunities, median sales close ratios, median growth rates, acquisitions costs, and more.


Learn about service offerings, client turnover rates, client average length of service, client average lifetime value, sales per full-time employee, staffing summaries, technology in home care, Affordable Care Act actions, impacts of caregiver shortages, companionship exemption removal impacts & actions, and more.

Recruitment & Retention

Discover data that will help you recruit caregivers more effectively and retain them for longer. This section includes top recruiting methods, top recruitment sources, top reasons caregivers work for a provider, training information, caregiver turnover rates, pay ranges and wage comparisons, benefits, and more.

Client Experience

This section includes net promoter scores by region, historical industry average client satisfaction scores, historical industry average caregiver satisfaction scores, and more.

Best of Home Care Award Winners

Each year, home care businesses across the nation qualify for the prestigious Best of Home Care awards based on performance in the Home Care Pulse Quality Management program.  In this section, we recognize 2018 Endorsed National Providers, Leaders in Excellence award winners, and show state-by-state breakdown of the 2018 Best of Home Care award winners as of March 2018.

Articles from Industry Experts

Each section in the 2018 Study includes 15 exclusive articles from industry leaders and experts. These articles contain tips and analysis on topics such as caring for caregivers, scaling your business, caregiver recruitment strategy, and more.

What’s in the 2018 Study?

Latest home care trends
Home Care Referral Marketing Sources
Client Turnover Rates

and much, more including…

  • Overall Participation Summaries
  • Consumer Marketing Sources
  • Referral Marketing Sources
  • Referral Sales Representative Data
  • Why Consumer Choose a Home Care Provider
  • What Sets a Provider Apart
  • Growth Opportunities
  • Top Threats Facing Providers
  • Median Sales Close Ratios
  • Inquiry Tracking Comparison
  • Median Client Growth Rates
  • Media Client Acquisition Costs
  • Top Methods for Recruiting Caregivers
  • Recruitment Sources
  • Top Reasons Caregiver Work for a Provider
  • Caregiver Training
  • Caregiver Turnover Rates
  • Caregiver Recognition
  • Caregiver Pay Ranges
  • Caregiver Value
  • Caregiver Wages Comparison
  • Office Staff Benefits
  • Revenue Percentile Rankings
  • Median Revenue
  • Profit & Loss Comparisons
  • Sales & Marketing Expenses
  • Revenue Generated by Service Offerings
  • Payer Source Percentages
  • Historical Government Programs
  • Medicaid Revenue
  • Weekly Billable Hours
  • Billing Rates
  • Service Offerings
  • Client Turnover Rates
  • Client Average Length of Service
  • Staffing Summary
  • Technology
  • Affordable Care Act
  • Audits
  • Industry Net Promoter Score
  • Client Satisfaction Analysis
  • Industry Caregiver Engagement Score
  • Caregiver Satisfaction Analysis

Take advantage of our expertise.

The Study has been the industry's greatest resource for data and insights since 2010.

Gain access to the most comprehensive publication of industry data available. Compare your business to industry leaders and get advice from the experts on how to grow your company in the coming year. Order your hard copy today or purchase a digital download for instant access.

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The 2018 Study by the Numbers

More than 700 participants from North America.
Download now for just $349.
Only 0
comprehensive study on the industry.
0 articles
written by industry experts.
pages of graphs & info.
Annual Home Care Benchmarking Study