2021 Survey for the Home Care Benchmarking Study

Every year, Home Care Pulse conducts the most comprehensive national study on the private duty home care industry. Join hundreds of home care businesses across North America helping to make this invaluable industry resource possible by participating in this year’s survey.


Save more than 80% on the 2021 Study

Opportunity to gather key metrics about your agency

Help your state or franchise earn a custom report

Your Responses Are Confidential

The 2021 participation period has ended. The 2021 Study is now available for pre-order (to be released in May).  Order Now


Use the Prep Worksheet to Gather Your Survey Responses

Highly Recommended

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The Prep Worksheet will help you prepare your survey responses and complete the online survey in about 30 minutes.

WARNING: To ensure you don’t lose data, download the Prep Worksheet to your desktop before filling it out.

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Take the Survey

The 2021 participation period has ended

Survey Closed

Who should take the survey?

Private Duty home care agency owners and admin staff, corporate level executives answering on behalf of agencies, or those managing a private duty division of a larger corporation/hospital etc.

How long does the survey take?

The time it takes to participate depends on how easily you are able to gather your 2020 data. With the prep worksheet completed, the online survey will take around 30 minutes to complete.

“I never go into the office of a home care strategy client or a Home Care Mastermind meeting without my copy of the benchmarking report. It is THE source for facts and data about our industry.”

Stephen Tweed, CSP – CEO, Leading Home Care

What is in the Benchmarking Study?

The Benchmarking Study is the home care industry’s most comprehensive national study — featuring insights and benchmarks with comparisons by demographics such as geographic region, revenue range, years in business, and population served.

View List of 2021 Benchmarks

Industry Specific Trends

Keep up to date with trends in the home care industry; recruitment, marketing, finance, turnover, sales—it’s all here.


Access industry benchmarks and see how you stack up to the competition from a finance perspective.


The Operations section provides information about client turnover rates, lifetime value of clients, and more.


See how agencies are leveraging technology to grow and solve problems as home care evolves.

Recruitment & Retention

Get the turnover and recruitment data you need to make informed decisions and fight the recruitment crisis.

Client/Caregiver Experience

See what data from tens of thousands of client and caregiver surveys performed by Home Care Pulse say about satisfaction.

Sales & Marketing

Find out what strategies are working for agencies across the country, see what sets them apart, and discover where to focus your efforts.

Best of Home Care Award Winners

See which agencies earned a Best of Home Care – Provider of Choice, Employer of Choice, or Leader in Excellence award.


With the prep worksheet completed, the online survey will take around 30 minutes to complete. The time it takes to participate also depends on how easily you are able to gather your 2020 data. If you haven’t already, we recommend setting up systems to track these critical data points for your home care business.
Yes. You’ll be able to save your progress on the 2021 Survey and the system will email you a link to resume. If you lost your link or are unable to resume for any reason, please contact us at [email protected] or 877.307.8573 and we can help you resume.

Yes. Your survey responses are confidential and will not be shared with any third party.

The prep worksheet is a free tool we provide to help you gather all of the information you need to complete the online survey in about 30 minutes. The prep worksheet is available for download from this page.

Using the prep worksheet isn’t required to participate, but it is highly recommended and makes gathering information and participating much easier.

As soon as you complete the survey, you’ll receive an email with a discount code you can use to pre-order the 2021 Home Care Benchmarking Study (Available May 2021). Complete your survey by February 28th to save an additional $75 when you purchase the Study.

Yes. Upon completing the Online Survey, you’ll receive an email from [email protected] with your complete survey responses.

Pre-orders begin February 1st and end April 30th. The 2021 Home Care Benchmarking Study will be available for download and start shipping starting mid May 2021. Subscribe to email updates below and we’ll keep you updated with news on the study, survey participation deadline reminders, and release notifications.

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