The data in this report is specifically for non-medical home care/Private duty/PCA providers.
Powerful Segmented Data
Industry-specific metrics are segmented to be most insightful. Compare the findings to your agency size, revenue range, geographic region and more.
Insights from Industry Experts
In addition to eye-opening data, the study includes article contributions from leaders in the home care industry who share their wisdom on the state of home care in 2021.
Since many of the benchmarks might be new or require specific calculation, those instructions are also included to add clarification.
Here’s what others in the industry have to say…
“Every home care agency should participate in the Benchmarking Study, and every home care agency should use the Benchmarking Study.”
Kunu Kaushal, CEO of Senior Solutions Home Care
“I always say, “What gets measured gets managed, what gets rewarded gets repeated.” The best way to understand how to measure the performance of your home care company is to participate in the annual Home Care Benchmarking Study from Home Care Pulse. Download the preparation worksheet, gather your own data, and submit your data. Then purchase a copy of the report and study the results. Use it every day to compare your company to the industry. I have supported the annual Benchmarking Study for over a decade. I never go into the office of a home care strategy client without my copy of the benchmarking report. It is THE source for facts and data about our industry.”
Stephen Tweed, Leading Home Care & The Home Care Mastermind Group
“Home Care Pulse’s Home Care Benchmarking Study is a tremendously vital tool for collecting agency-level data and examining the home care industry’s ever-evolving and growing footprint. With its comprehensive analysis of recruitment and retention data, sales and marketing findings, financial insights, the latest trends, and more, every home care provider would be wise to participate year after year.”
Kristen Wheeler, HCAF Director of Private Duty Services
“What can I say about the Home Care Benchmark study, except that it’s the best tool you can have to measure year to year growth. It is vital that all business owners know what are the best practices, the metrics, the margins, and more of other businesses in the same field. Measuring your internal performance against industry standards helps you to know your strengths and weaknesses. This will allow you to make decisions on how to properly scale your business by leaps and bounds in a relatively short period of time. Simply put, Home Care Pulse and the information provided, is an essential tool for every home care agency year in and year out.”
Steve Weiss, President & CEO of Hurricane Marketing Enterprises
“When I started my company, one of the best things I did was sign up to provide information to the Benchmark Study. Over the years, I continually referred back to these studies to compare my growth to companies the same size as mine. I’ve learned a tremendous amount by submitting my data which in return, gives me a wealth of data about our industry.”