2021 Study SnapShot Report

The SnapShot will give you a preview of the rich insights found in the 2021 Study.

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Endorsed by the HCAOA
2020 Home Care Benchmarking Study

2020 Study SnapShot Report

The SnapShot will give you a preview of the rich insights found in the 2020 Study.

Order Now

EXECUTIVE SUMMARY

A brief introduction to the 2021 Home Care Benchmarking Study, with articles from Erik Madsen, CEO of Home Care Pulse, and Vicki Hoak, Executive Director of the Home Care Association of America. Also included in this section is an overview of the participants in the survey including years in business, provider type, geographic location, and annual revenue.

2021 Home Care Benchmarking Study

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What else is in the Executive Summary?

  • Historical Total Participation

  • Historical Participation by Number of Locations

  • Historical Participation by Populations Served

  • Historical Participation by years in Business

  • Participation by U.S. State & Canada for 2021 Study

  • Participation by Revenue Range for 2021 Study

  • Participation by Participant Position Title for 2021 Study

  • Membership Associations for 2021 Study

  • Masters Participation by Provider Type for 2021 Study

  • Historical Masters Participation by Number of Locations

  • Historical Masters Participation by Population Served

  • Historical Masters Participation by years in Business

  • Historical Masters Participation by Geographic Region

SALES & MARKETING SUMMARY

The Sales and Marketing section contains a wide array of information about client acquisition, including the top channels for consumer marketing and referral marketing. Home care agencies use a variety of strategies and channels to find new clients; this section dissects the use of these strategies and helps provide insight into the marketing methods that are available.

2.3 2019 Top 10 Referral Sources

What else is in Sales & Marketing?

  • 2020 Top 20 Marketing Sources – Overall

  • 2020 Top 10 Marketing Sources – Masters

  • Historical inquiry Tracking Comparison – Median Revenue

  • Historical High vs Low inquiry-to-Admission Ratio – Median Revenue

  • Median Caregiver Hiring Conversions for 2020 – Percentile Ranking

  • Median Sales Close Numbers for 2020 – Revenue Ranges

  • Annual Sales Close Conversions – Home Care Pulse® Experience Management users vs. Non-users

  • Top 5 Growth Opportunities for 2021

  • Historical Median Client Growth Rates

  • Median Client Growth Rates – Revenue Ranges

  • Median Client Growth Rates – Geographic Region

  • Historical Median Client Acquisition Costs

  • Historical Median Client Acquisition Costs – Geographic Region

  • Client Acquisition Costs for 2020 – Percentile Ranking

RECRUITMENT & RETENTION SUMMARY

As caregiver shortages become an ever-increasing issue in the industry, it’s more important than ever to take a data-driven approach to staffing that helps minimize turnover costs, focus on the optimal recruitment sources, and save time and money wherever possible. The data in this section is designed to help you understand what other agencies are doing to succeed, which practices are most common, and which challenges are most relevant to your geographic region.

What else is in Recruitment & Retention?

  • Top 10 Caregiver Recruitment Sources/Methods

  • Top 10 Caregiver Recruitment Sources/Methods for 2020 – Masters

  • Top Caregiver Recruitment Sources for 2020 – Median Caregiver Turnover

  • Top Caregiver Recruitment Sources for 2020 – Median Caregiver Acquisition Cost

  • Historical Impact of Caregiver Shortages

  • Impact of Caregiver Shortages for 2020 – Geographic Regions

  • Median Caregiver Hiring Conversions for 2020 – Percentile Ranking

  • Median Hiring Conversions for 2020 – Masters ($5M+)

  • Median Hiring Conversions for 2020 – Revenue Range ($2.8M – $4.99M)

  • Median Hiring Conversions for 2020 – Revenue Range ($1.6M – $2.799M)

  • Median Hiring Conversions for 2020 – Revenue Range ($800K – $1.599M)

  • Median Hiring Conversions for 2020 – Revenue Range ($0 – $799K)

  • Median Revenue Per Caregiver Employee by Orientation Training Hours for 2020

  • Median Revenue Per Caregiver Employee by Ongoing Training Hours for 2020

  • Historical Median Caregiver Turnover Rate

  • Historical Caregiver Turnover Rate – Percentile Ranking

  • Caregiver Turnover Rate by Percentile Ranking for 2020 – Geographic Region

  • Caregiver Turnover Rate for 2020 – Revenue Range

  • Historical Median Caregiver Turnover Rate – years in Business

  • Historical Median Caregiver Turnover Rate – Geographic Region

  • Revenue Per Caregiver Employee for 2020 – Percentile Ranking

  • Historical Revenue Per Caregiver Employee – Percentile Ranking

  • Median Revenue Per Caregiver Employee for 2020 – Geographic Region

  • Median Revenue Per Caregiver Employee for 2020 – Revenue Ranges

  • Historical Median Caregiver Turnover – Caregiver Wages Comparison

  • Median Caregiver Turnover Rate – Number of Caregivers Employed

  • Historical Median Hourly Caregiver Pay Ranges – Overall

  • Historical Live-in Caregiver Pay Ranges per 24-Hour Shift – Overall

  • Live-in Caregiver Pay Ranges per 24 Hour Shift for 2020 – Geographic Regions

  • Caregiver Wages by Geographical Region for 2020 – Pacific

  • Caregiver Wages by Geographical Region for 2020 – Central

  • Caregiver Wages by Geographical Region for 2020 – Great Lakes

  • Caregiver Wages by Geographical Region for 2020 – Southern

  • Caregiver Wages by Geographical Region for 2020 – Northeast

  • Number of Orientation Training Hours for 2020 – Percentile Ranking

  • Number of Ongoing Training Hours for 2020 – Percentile Ranking

  • Number of Orientation Training Hours for 2020 – Revenue Range

  • Number of Orientation Training Hours for 2020 – Geographic Regions

  • Number of Ongoing Training Hours for 2020 – Revenue Range

FINANCE SUMMARY

The Finance section provides insight into the financial workings of home care providers in the home care industry. It contains many data points dealing with revenue, expenses, billing rates, and payer sources. The insights in this section are useful in comparing the finances of your business relative to the finances of other providers in your region, your revenue range, or the industry as a whole.

2021 Home Care Benchmarking Study

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What else is in Finance?

  • Historical Revenue Percentile Rankings

  • Historical Revenue Percentile Rankings – Masters

  • Revenue Percentile Rankings for 2020 – years in Business

  • Revenue Percentile Rankings for 2020 – Population Served

  • Revenue Percentile Rankings for 2020 – Geographic Region

  • Historical Median Revenue

  • Median Revenue for 2020 – Geographic Region

  • Median Revenue for 2020 – Number of Locations

  • Median Revenue for 2020 – Population Served

  • Historical Median Revenue – HCAOA Members vs. Non-Members

  • Historical Median Revenue – Home Care Pulse Satisfaction Management Program Users vs. Non-Users

  • Profit & Loss Comparison for 2020 – Geographic Region

  • Profit & Loss Comparison for 2020 – Number of Locations
  • Profit & Loss Comparison for 2020 – Revenue Ranges

  • Sales & Marketing Expenses Percentile Ranking for 2020 – Revenue Ranges
  • Recruitment & Retention Expenses Percentile Ranking for 2020 – Revenue Ranges

  • Historical Revenue Generated by Service Offerings

  • Historical Payer Source Percentage of Revenue

  • Historical Median Weekly Billable Hours

  • Service Billing Methods for 2020

  • Historical Length of Visit Median Billing Rates

  • Length of Visit Median Billing Rates for 2020 – Percentile Ranking
  • Length of Visit Median Billing Rates for 2020 – Geographic Region

  • Caregiver Skill Level Billing Rates for 2020 – Percentile Ranking

  • Caregiver Skill Level Billing Rates for 2020 – Geographic Region

  • Historical Percent of Providers Offering Live-in Care

  • Historical Median Live-in Care Billing Rates

  • Median Live-in Care Billing Rates for 2020 – Geographic Region

OPERATIONS SUMMARY

The Operations section of the 2021 Benchmarking Study provides information about topics like client turnover rates, staffing summaries, and annual salaries for staff members. It is useful in making decisions related to the internal management of your home care agency.

What else is in Operations?

  • Historical Service Offerings – Overall

  • Service Offerings for 2020 – Revenue Ranges

  • Service Offerings for 2020 – Geographic Regions

  • Historical Client Turnover Rate

  • Client Turnover Rate for 2020 – Percentile Ranking

  • Client Turnover Rate for 2020 – Revenue Ranges

  • Client Turnover Rate for 2020 – Geographic Region

  • Historical Client Average Length of Service – Percentile Ranking

  • Historical Client Average Lifetime value – Percentile Ranking

  • Percentage of Providers Tracking Hospital Readmission Rates for 2020

  • Hospital Readmission Rate for 2020 – Percentile Ranking

  • Historical Sales per Full-Time Employee – Revenue Ranges

  • Historical Sales per Full-Time Employee for 2020 – Geographic Region

  • Weekly Billable Hours per Care Coordinator for 2020

  • Weekly Billable Hours per Non-Caregiver Employee for 2020

  • Number of Office Staff Employed for 2020 – Overall & Revenue Ranges

  • Median Office Staff Annual Salaries for 2020 – Overall & Revenue Ranges

  • Median Staffing Summary for 2020 – Overall & Revenue Ranges

  • Median Staffing Summary for 2020 – Geographic Regions

  • Historical Top 5 Threats Facing Home Care Providers in Coming year

  • Office Staff Turnover for 2020 – Overall & Revenue Ranges

  • Historical Median Office Staff Turnover – Geographic Regions

  • Provided Office Staff Benefits in 2020

  • Office Staff Benefits Provided in 2020 – Overall & Revenue Ranges

  • Demand for Services Since COVID – Overall & Regions

  • Operational Changes Made During Pandemic – Overall & Regions

  • COVID Testing Frequency – Overall & Regions

  • Average Number of Clients Who Tested Positive for COVID – Overall & Regions

  • Average Number of Caregivers Who Tested Positive for COVID – Overall & Regions

  • Median Pay increase per Hour for Caregivers Working With a COVID Client

  • Median COVID Expenses – Overall & Regions

  • Median COVID Relief Funds Received – Overall & Regions

TECHNOLOGY SUMMARY

New technology is taking the home care space by storm, changing and shaping every aspect of the business from client care to marketing. This first-ever Technology Section of the Benchmarking Study focuses on how home care agencies are using these new technologies and highlights future opportunities and possibilities.

What else is in Technology?

  • Technologies used by Home Care Providers in 2020

  • Home Care Software used by Home Care Providers in 2020

  • Review Management Programs used by Home Care Providers in 2020

  • Applicant Tracking Systems (ATS) used by Home Care Providers in 2020

  • Providers that use an Applicant Tracking System – Caregiver Turnover

  • 2020 Applicant Tracking System (ATS) Outcomes

  • Customer Relationship Management (CRM) System used by Providers in 2020

  • Providers that use a Customer Relationship Management (CRM) System – Median Revenue

To see all data and insights purchase the 2021 Home Care Benchmarking Study.

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