Pre-Order the 2017 Home Care Benchmarking Study!

The 2017 Home Care Benchmarking Study features the latest data and insights on the home care industry. Based on data collected from home care businesses across the nation, the 2017 Study includes benchmarks on sales & marketing, finance, recruitment & retention, operations, client experience, and much more!


Endorsed by the HCAOA

Why do we publish the annual study?

At Home Care Pulse, our mission is to provide information that facilitates the success of your home care business, and ultimately helps you improve your quality of care. We provide detailed client and caregiver feedback reports through our Satisfaction Management Program and industry analysis through the annual Home Care Benchmarking Study. These resources help you to more effectively manage your business and make critical decisions. As you use this data to inform your business decisions, the 2016 Study will change the way you think about and run your company. Whether you’re new to home care or you’re a seasoned expert, the study will be an invaluable resource for making well-informed decisions and improving your quality of care.

2016 Home Care Benchmarking Study Cover

The 2016 Home Care Benchmarking Study

Comprehensive industry data for $299

The 2016 Home Care Benchmarking Study is the most comprehensive collection of industry data in the nation. Discover industry threats and trends and compare your company to other agencies in your region and across the country. Get tips from the industry experts and review key data to improve your business.

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What’s in the study?

Executive Summary

Get detailed breakdowns on participants of the 2016 Survey and overall industry data including historical industry growth, and historical owner exit strategies. Home Care Pulse CEO, Aaron Marcum, also explains why we are calling 2016 “The Year of the Client Experience.”


The 2016 Study includes detailed financial information on the industry. See historical and regional revenue rankings, profit & loss comparisons, sales/marketing/other expenses, payer source percentages, Medicaid revenue, billing rates, and more.

Sales & Marketing

Discover top consumer marketing sources, referral sources, why consumers choose a home care provider, what sets providers apart, threats facing providers, growth opportunities, median sales close ratios, median growth rates, acquisitions costs, and more.


Learn about service offerings, client turnover rates, client average length of service, client average lifetime value, sales per full-time employee, staffing summaries, technology in home care, Affordable Care Act actions, impacts of caregiver shortages, companionship exemption removal impacts & actions, and more.

Recruitment & Retention

Discover data that will help you recruit caregivers more effectively and retain them for longer. This section includes top recruiting methods, top recruitment sources, top reasons caregivers work for a provider, training information, caregiver turnover rates, pay ranges and wage comparisons, benefits, and more.

Client Experience

Home Care Pulse has labeled 2016 as “The Year of the Client Experience.” The client experience is the end-to-end journey and relationship each client has with your company. This section includes net promoter scores by region, satisfaction management sales close numbers, client satisfaction scores, and more.

Best of Home Care Award Winners

Each year, home care businesses across the nation qualify for the prestigious Best of Home Care awards based on performance in the Home Care Pulse Satisfaction Management program.  In this section, we recognize 2016 Endorsed National Providers, Leaders in Excellence award winners, and show state-by-state breakdown of the 2016 Best of Home Care award winners as of January 2016.

Articles from Industry Experts

Each section in the 2016 Study includes 16 exclusive articles from industry leaders and experts. These articles contain tips and analysis on topics such as caregiver training, caregiver recruitment, client satisfaction, customer service, legal issues, technology, marketing, and more.

What’s new in the 2016 study?

Client Experience
Historical Trends
Recruitment Graph
Technology Stats
Caregiver Training Methods
Office Support Wages
2016 Home Care Benchmarking Study Cover
2015 Private Duty Benchmarking Study 2014 Private Duty Benchmarking Study 2013 Private Duty Benchmarking Study
2012 Private Duty Benchmarking Study 2011 Private Duty Benchmarking Study 2010 Private Duty Benchmarking Study

Take advantage of our expertise.

The Study has been the industry's greatest resource for data and insights since 2010.
Gain access to the most comprehensive publication of industry data available. Compare your business to industry leaders and get advice from the experts on how to grow your company in the coming year. Order your hard copy today or purchase a digital download for instant access.
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Don’t take our word for it.

There are two things that are always on my desk when I’m in the office, and in my brief case when I’m traveling: my laptop computer and a copy of the Private Duty Benchmarking Study from Home Care Pulse. The benchmarking study is one of the most valuable resources in our industry, and I use my copy every day.
Stephen Tweed, Leading Home Care

The 2016 Study by the Numbers

More than 700 participants from North America.
Download now for just $299.
Only 0
comprehensive study on the industry.
0 articles
written by industry experts.
pages of graphs & info.
Annual Home Care Benchmarking Study