2016 Home Care Benchmarking Study Cover

The 2016 Home Care Benchmarking Study is now available! Order now for $299.

The 2016 Home Care Benchmarking Study is an invaluable tool for staying on top of industry trends and seeing how your home care business compares. The 2016 Study provides critical information and tips on everything you need to know to run a successful home care business, from marketing and sales to finances and recruitment.

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2015 Study

The 2015 Private Duty Benchmarking Study

Critical Insights on a Growing Industry

Since 2010, Home Care Pulse has been the Private Duty Home Care leader in producing the most comprehensive annual national study on the industry. The 2015 Study contains information on finance, sales, marketing, operations, recruitment, retention, how to take action on all of the results, and much, much more.  Together with the Home Care Association of America, we have conducted the  6th annual study for the Private Duty Home Care industry. For 2015 we have some very exciting improvements to the study. We hope that you and your organizations find great value in the information we provide, as we strive to empower your home care business with current information on this growing industry and help seniors across North America receive the very best care possible.

The 2015 Private Duty Benchmarking Study is endorsed by the HCAOA.

For the first time ever, the 2015 Study is available as a digital download (PDF) that you can access immediately!

The hard copies of the “2015 Private Duty Benchmarking Study” are now shipping!

There are two things that are always on my desk when I’m in the office, and in my brief case when I’m traveling: my laptop computer, and a copy of the Private Duty Benchmarking Study from Home Care Pulse. The benchmarking study is one of the most valuable resources in our industry and I use my copy every day.
Stephen Tweed, Leading Home Care

Learn more about the 2015 study.

More than 700 participants from North America.
Download now for just $149.
0 and only
comprehensive study on the industry.
0 articles
written by industry experts.
pages of graphs & info.
Annual Private Duty Benchmarking Study

Contents for Each Section

  • Introduction: “The Year of the Caregiver”
  • Overall Participation Summary
  • Leader Participation Summary
  • Featured Article: “HCAOA: Strengthening the Home Care Industry to…”
  • Endorsed National Providers
  • Leader in Excellence Award Winners
  • Provider of Choice Award Winners
  • Employer of Choice Award Winners
  • Featured Article: “Awards Mean Nothing if Nobody Knows You Have Them”
  • Featured Article: “Using Technology to Drive Marketing Efforts…”
  • Revenue Percentile Rankings
  • Historical Median Revenue
  • Profit & Loss Comparisons
  • Sales & Marketing and Other Expenses
  • Revenue Generated by Service Offerings
  • Payer Source Percentage
  • Historical Government Programs
  • Medicaid Revenue Percentage
  • Weekly Billable Hours
  • Billing Rates
  • Featured Article: “Knowing your Numbers Translates to Big Revenue Growth…”
  • Featured Article: “The Revolving Door of Clients and Its Impact on a Sale”
  • Introducing Sales & Marketing
  • Consumer Marketing Sources
  • Referral Sources
  • Referral Source Marketing Methods
  • Referral Sales Reps
  • Why Consumers Choose a Home Care Provider
  • What Sets Providers Apart
  • Threats & Growth Opportunities
  • Median Sales Close Ratios & Numbers
  • Inquiry Tracking Comparison
  • Median Client Growth Rates
  • Median Client Acquisition Costs
  • Featured Article: “To Network, or Not to Network? That is the Question”
  • Featured Article: “Quality Is King in Home Care Marketing”
  • Featured Article: “Engaging Your Home Care Team in Sales and Marketing”
  • Service Offerings
  • Client Turnover Rates
  • Client Average Lifetime Value
  • Client Average Length of Service
  • Sales per Full-Time Employee
  • Staffing Summary
  • Impact of Caregiver Shortages
  • Scheduling Software and Educational Methods
  • Affordable Care Act: Impact & Actions
  • Removal of Companionship Exemption: Impact & Actions
  • Featured Article: “Overtime and Travel: The One Two Punch”
  • Featured Article: “Technology Trends”
  • Featured Article: “The Evolving Nature of Care”
  • Top Methods for Recruiting Caregivers
  • Top Recruitment Sources
  • Top Reasons Caregivers Work for a Provider
  • Caregiver Turnover Rates
  • Caregiver Pay Ranges
  • Caregiver Wages Comparison
  • Caregivers Receiving Overtime Pay
  • Benefit Impact on Caregiver Turnover
  • Caregiver Benefits
  • Office Staff Benefits
  • Featured Article: “6 Data-Driven Recruitment Tips from the myCNAjobs…”
  • Featured Article: “Recruiting, Compliance, Referrals…”
  • Featured Article: “Recruiting & Retaining the Caregivers You Need In Order…”
  • Understanding Key Performance Benchmarks
  • Key Performance Benchmarks
  • Featured Article: “The 20/20 View of Homecare Technology”

You won't find more insights on the private duty home care industry anywhere else.

The 2015 Private Duty Benchmarking Study is the best source information on the private duty home care industry whether you are looking at opening a business or are well established. You can access the latest trends and information on the private duty home care industry today with the digital download. Complete your order and we'll email you your unique link to access the PDF download of 2015 Private Duty Benchmarking Study. For $149, it may be the best investment you make this month!
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For six years running Home Care Pulse has provided vital industry data.